Representation of clients in Singapore

Relying on a representative to act as a nexus during the early stages of your company’s internationalisation process and incursion into Southeast Asia is essential.

1) Cultural differences. First contacts are crucial when starting a new business relationship. Etiquette blunders or misinterpretations of behaviour or communication during a meeting, may result in failure and not getting a second chance.

2)  Local presence. Establishing business relationships in Asia is a slow and continuous process based on personal relationships. Trust, which is fundamental, is developed over time. A local contact creates that trust and provides peace of mind should any issues arise. The lack of a physical presence can hamper the progress of projects.