Leadership

A strong commitment to customer service, strong detail-orientation, eagerness and a firm belief in the opportunities that Singapore and the ASEAN countries offer to Spanish companies are the foundations leading the 3S Nexus project.

A deep knowledge of the Southeast Asian countries, cultures and people, forged over 15 years of continuous contact, allows us to understand the cultural nuances and diversity of this region.

Irune’s multidisciplinary background has allowed her to develop technical, analytical, commercial and people management skills.

Irune has a proven track record of professional success over a 17-year career. She was Managing Director of Sales and Operations in a regional business unit at a world leading US company (Fortune 500) in the vertical transport industry for over 10 years. Additionally, she has 12 years of experience in technical sales, B2B, B2C and B2G, covering a wide range of clients from all sectors. 

Irune holds a Master in Science in Industrial Engineering, specialized in Business Management by the Public University of Navarra, and a Master in Big Data and Business Intelligence by the EOI Business School.

She speaks English, French and her native language, Spanish.

Bold, curious and intellectually restless, travelling and learning about different cultures is her main passion. Over 20 years – the last 10 as a solo woman traveller – she has explored many countries across 4 continents, with a special predilection for Asia.